Lighten! Lift! Colour! Without compromise....
14 September 2015 by Will Eagles
It has begun: Finally, a revolutionary product is here and is about to change everything in the hairdressing world! The name of the product that will soon be at the tip of everyone’s tongue: Fiberplex. Fibreplex is a bond enforcing system that drastically reduces hair breakage during the lifting and colouring process – by 94%!* Fiberplex does not compromise on development time, lifting or neutralisation, and is a complete breakthrough against breakage!
Every colourist has been in this position before: A client wants to radically lighten their hair but the client’s hair cannot handle any more colour without inevitably facing an extreme chemical cut or without causing massive hair damage. Us hairdressers have to turn these clients away out of fear and precaution. Thankfully, these scenarios are now things of the past because Fiberplex fiercely protects hair against damage during lightening, lifting or colouring!
How it works: Fiberplex uses a three-step system – a Bond Booster, a Bond Sealer and a Bond Maintainer. Fiberplex Bond Booster is a supplement that can be mixed into any lightening or colouring system and fuses with the hair fibres to make strong, long-lasting structural bonds. Best of all, the colourist routine doesn’t have to be changed and Fiberplex will not affect the development time. Fiberplex Bond Sealer is an in-depth treatment that seals the bonds created by the Bond Booster adding maximum strength, elasticity and shine to hair. Fiberplex Bond Maintainer is an at-home treatment that maintains the repaired bonds and protects hair against any new damage.
If you need to pinch yourself, feel free, because your dreams have come true! So our highly skilled colourists here at cream will be able to accept new challenges – daring to colour and do hair in a way that only Fiberplex has made possible! Say goodbye to past fears and hello to the future years of an exciting new salon life. Schwarzkopf Professional’s true colour experts have come up with a NEW revolution…