Last week saw London host its annual men’s fashion week the London Collections Men. LCM is fast becoming a huge event in the fashion calendar and men’s fashion is increasing globally to rival the women’s twice annually fashion weeks. London is the fashion epi-centre for menswear and the capitol was dazzled over four days with incredible design, culture and emerging trends. So you could imagine the sheer delight when our very own artistic directors Will Eagles and Dean Brindley got the phone call to ask them to be part of the Schwarzkopf Professional UK ambassadorial hair team working at LCM!! Such a huge honour and such an exciting coup for our styling duo so early in this new year.
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