London Fashion Week Men’s
MD Scott Smurthwaite and Artistic Director Dean Brindley were asked to work on the prestigious Alex Mullins runway show for London Fashion Week Men’s. At the British Fashion Council Presentation Space in The Strand, Scott and Dean prepped models wearing Alex’s autumn 2017 menswear collection. Alex is heavily influenced by his south London childhood, and it’s this kicked-back, home-spun, lazy Sunday narrative that inspired him to create the Seventies-inspired collection, showcasing large, bold, simple prints and colours out of heavy fabrics. Lots of exaggerated, heavily-patterned headscarves, large pocket detail and hats gave his collection a fresh approach, and hair of course had to follow suit. So Scott and Dean created iconic Seventies looks with a modern twist. Alex launched his eponymous label in 2014 and is now stocked by luxury stores across the world, including 10 Corso Como in Milan, Shanghai and Seoul, and Joyce in Hong Kong.
Gok and the cream art team
The cream art team were delighted to be asked to work alongside Gok Wan on his ‘audience with Gok Wan Show’ at the grand opening of Gloucester Quays Designer outlet village.
The cream art team provided hair expertise and make up for all the models for the show working closely with Gok.
Cream has worked with many celebrities over the years and Gok has got to be the nicest… what a lovely and talented guy.
cream on the runway
Cream are regularly asked to perform shows and demonstrate their talents at a hugely diverse selection of venues, both nationally and internationally. Nothing to date quite tops one of the most recent shows we were invited to do.
Schwarzkopf celebrated their 111th year in business by inviting all of their most successful hairdressers and industry colleagues to a five star hairdressing and fashion show gala dinner. To create the ultimate iconic setting they exclusively hired the Concorde hanger at Manchester airport and constructed a show catwalk directly underneath Concorde itself. The effect was truly spectacular! Around 400 guests witnessed an iconic hair show and demonstration, whilst our models strutted their stuff underneath what can only be described as the most famous plane in the world.
We can only wonder where our next show will be…
cream demonstrate essential looks at salon international
Salon international is by far the most inspirational event in world hairdressing. A three-day extravaganza at the prestigious Excel centre in the heart of London docklands. This event annually attracts thousands of visitors from all around the world and is indeed the hairdressers Mecca.
cream were asked to demonstrate The Essential looks collection for Schwarzkopf International and took the catwalk by storm working on the largest show stage three days in succession.
Unanimously voted by the fellowship organisers ‘best show 3 days in a row’, delivering our models to an international audience was an inspiring experience. Our models were carefully handpicked from the London dance academy Rudeye. Rudeye built their reputation by working with stars such as Gwen Stefani and Madonna and executed nothing short of a show stopping performance.
The preparation and rehearsal that cream team put into an event of this size was phenomenal but it proved to be our best show to date…