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Born to be blonde...

Born to be blonde...

Born to be blonde...

With summer upon us what better way to enjoy the lighter days and nights than to lighten up your hair. BOLD, bright and always guaranteed to attract attention, bleached blonde hair can be glamorous, punky, pretty and grungy in equal measure…

In the recent edition of style bible Vogue it examined why being a blonde is so addictive and how the look has transcended the decades from Marilyn Monroes classic, platinum curls to Madonnas ever changing blonde spectrum. The simple reason being “White goes with everything” and being blonde is a lifestyle choice that many worship too!! Whether you are born blonde (very lucky), you crave to be that pure Scandinavain blonde or you simply lighten your locks in the summer for a boost, being blonde is big business. Recent catwalks saw Alexander McQueens spring/summer 2014 models all sporting platinum wigs and what with superstar Rihanna having recently opting for a bleached blonde weave it seems blonde is as intoxicating as ever…

So why not be bold and let us enlighten you on the perfect platinum hue waiting for everyone this summer. Follow the classic blonde rules and you won’t go wrong;
Firstly hair must be in tip top condition before any lightening process takes place, Ivory or cream complexions suit a cooler shade of blonde, medium or darker complexions suit warmer tones, constant bleaching hair needs some serious tender, loving care, so invest in premium salon products and regular trips to your stylist is a must, counteract unwanted warm tones with silver shampoo (don’t be scared by the violet hue, the violet counteracts and yellows tones). If you hair is naturally dark, be sensible and choose a hazelnut or honey blonde as becoming platinum will never happen, and remember transitioning to blonde takes time, so trust your stylist and be patient…

So pay our cream colour lounge a visit and and take inspiration from any of our favourite blonde icons, Rita Ora, Gwen Stefani, Jennifer Aniston, Cameron Diaz, Sienna Miller… the list is endless and along with our Schwarzkopf premium bespoke range of lightening products BlondeMe there truly is a blonde shade for everyone… Think subtle golden flashlights, vanilla òmbre, pastel pink tones or full on icy platinum we will have you enlightened and leaving the dark side behind forever…
Will Eagles
p(no-margin). Artistic Director
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